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It's time you asked the question

Imagine.

You put on your cosy Gap sweater, which you bought on sale for $40. It’s a bargain. The morning is cold and crisp, it’s exactly what you needed. You curl up on your lazy day off, make yourself a cup of tea. Procrastinating from your assessments, you decide to hit up some Netflix. You stumble across ‘The True Cost’, a film by David Morgan made in 2015. It only took 90 minutes to unravel a lifetime’s worth of marketing.

This was the beginning of my paradigm shift. In light of Fashion Revolution Week, it’s important to ask “Who made my clothes?”

Fashion Revolution launched the #whomademyclothes campaign via social media. The campaign launched after the Rana Plaza factory collapse in Bangladesh. This was the single most devastating industrial disaster in the modern era. 1,100 lives were lost, sewing your $40 gap sweater, bought on sale. Bargain.

Social media is a powerful platform for change, creating a platform for the all important conversations between manufacturer and consumer.

The #whomademyclothes has over 116,000 uses on Instagram. Kirsten Lee from Fashion Revolution explains. “It call on consumers to take a selfie with their favourite garment with the tag out, and tag the company where it’s from and comment #whomandemyclothes. It encourages the company in a public disclosure of the company to disclose the conditions of the workers who made it. This demands transparency.”

Kirsten continued; “I think so many people are just not aware of the extent of how bad things are, environmentally, or socially within the fashion industry. Without awareness, there is little motivation to change.”

Get informed. Watch the documentary ‘The True Cost’. Allow yourself to be challenged.

It’s time for awareness, it’s time for a Fashion Revolution.


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